Our Vision Mission and Values


  • To create products and brands that epitomize “ Value for Money” in the eyes of our consumers.



  • To produce quality products at competitive prices affording our consumers a product range embodying “Value for Money”.
  • To exceed our customers expectations in quality, delivery and cost through continuous improvement arising from ongoing education and learning.
  • To fulfill our social responsibility to create employment through organic growth.
  • To maintain the highest level of integrity in dealings with business partners.



The essence of our values are characterized in our actions that of treating our customers and suppliers in the same way as we would like to be treated by them. We strive to forge partnerships with our customers and suppliers believing their successes impact positively on our success.  Ethical and moral behavior is core to our values.